ABOUT THE PROJECT The À MINEIRA group is a restaurant chain of mineira food with a rustic and welcoming ambiance. It owns a buffet system with mineira dishes and sweets and its traditional cachaças.
Our work covered social media administration to campaign creation and promotional and institutional items to all restaurant units.
We developed a new visual language inspired by the traditional elements of the mineira kitchen and a communication strategy that made the brand closer to its clients with the way and sympathy that only the Mineiros have.