A bag of bread and a bag of bread maker.

BREAD MAKER_

ABOUT THE PROJECT 
Bread Maker is a genuinely carioca bread factory, located in the São Cristovão neighborhood. It operates throughout the state of Rio de Janeiro and São Paulo, serving the most reputable hamburgers. Its line for B2B customers offers hamburger, hot dog and baguette buns. ID_Lab was responsible for defining the brand's positioning, personality, communication and experience.
WHAT WE DID 
• Market Research 
• Brand Strategy / Platform 
• Brand 
• Visual and Verbal Universe 
• Institutional Material 
• Communication Planning 
• Promotional Material 
• Photos 
• Web Site 
• Packaging
There are many different types of bread on the table.
An artist 's impression of a bakery with tables and chairs.
An artist 's impression of a bakery with tables and chairs
Two bags of bread maker are sitting next to each other on a yellow surface.
A person is wrapping a loaf of bread in a piece of paper.
A bag of bread is sitting on a table next to a loaf of bread.
Two loaves of bread and a bread maker on a wooden table.

OTHER PROJECTS_

A hat and a bag are sitting next to each other on a table.

TURUS
A plate of food and a glass of beer on a table
A big hamburger with bacon and cheese on a wooden table