lode

LODE_

ABOUT THE PROJECT

Work in the collection development, launch, and all communication of a brand in the fashion segment is something of extreme complexity and a big challenge that we had the privilege to develop.

Each collection has a new story to be told, a new concept and, a new project. There were some global concepts referents to the brand DNA that should be followed. However, the fashion universe gives you freedom and creative flexibility to work, something that does not compare to any other segment.

Work with fashion is something so fascinating that makes all the team want to work in the next collection as soon as it is launched. We developed diverse collections, concepts, launches, sites, catalogs, sales booths to the fashion business, and creative production to LODE, a young, urban, and unisex brand.

After a while, LODE reinvented and transformed itself into a feminine brand turned to mature women through an incredible rebranding project that we also had the privilege to develop.

WHAT WE DID

• Brand Investigation and Diagnosis

• Communication Diagnosis

• Brand Strategy

• Brand Purpose

• Brand Positioning

• Brand Personality

• Brand Canvas

• Brand Persona

• Institutional Material

• Communication Planning

• Integrated Campaigns