A collage of clothes including a shirt that says loop
A label on a shirt says exclusive clothing for dogs

LODE_

ABOUT THE PROJECT 
Work in the collection development, launch, and all communication of a brand in the fashion segment is something of extreme complexity and a big challenge that we had the privilege to develop. 
Each collection has a new story to be told, a new concept and, a new project. There were some global concepts referents to the brand DNA that should be followed. However, the fashion universe gives you freedom and creative flexibility to work, something that does not compare to any other segment. 
Work with fashion is something so fascinating that makes all the team want to work in the next collection as soon as it is launched. We developed diverse collections, concepts, launches, sites, catalogs, sales booths to the fashion business, and creative production to LODE, a young, urban, and unisex brand. 
After a while, LODE reinvented and transformed itself into a feminine brand turned to mature women through an incredible rebranding project that we also had the privilege to develop.
WHAT WE DID
• Brand Investigation and Diagnosis
• Communication Diagnosis
• Brand Strategy
• Brand Purpose
• Brand Positioning
• Brand Personality 
• Brand Canvas
• Brand Persona
• Institutional Material
• Communication Planning 
• Integrated Campaigns
• Site
• Video
• Promotional material
• Social Media
• Web Site
• Creative Direction
• Editorial
• Catalogue
• Collection Development 
A collage of posters on a brick wall with a guitar on it.
A man and a woman are posing for a picture . the man is wearing a british flag shirt.
A collage of photos for a winter collection
A british flag is painted on a white background
A woman with long hair is playing an electric guitar
A poster that says i 'm free on it
A man playing a guitar and a woman singing into a microphone
A woman is sitting on a marshall amplifier
A woman in a leather jacket stands next to a guitar
A black and white painting of two guitars with the word rock on them.
A cross stitch pattern of a pair of converse shoes
A computer screen shows a man and a woman holding hands
A computer monitor with a woman holding a guitar on the screen
A framed picture of a guitar with the british flag on it.
A framed poster of a man with a lot of words on it
LODE Design
A black and white photo of a man and woman kissing
A piece of paper that says lode original denim & clothing
A drawing of a pair of shoes on a piece of paper
A man is wearing a t-shirt that says wanna drink
A woman wearing a black and white top with a woman 's face on it
A framed picture of a british flag that says best british ever
A framed poster advertising a fraternity party
A woman wearing a pink shirt with the word acid on it
A man wearing a white hoodie with a pair of glasses on it.
A woman wearing glasses and a man wearing a hoodie
A man wearing glasses and a white t-shirt is standing in front of a rainbow wall.
A man wearing glasses and a striped shirt is standing in front of a rainbow flag
A man wearing a white t-shirt with a picture of a skull on it
A woman wearing a black jacket and a brown shirt with a dog on it
A woman wearing glasses and a t-shirt that says john lemon
A woman wearing a mickey mouse shirt and shorts is holding a red purse
A woman wearing a pink shirt that says party mixed
The front and back of a skateboard with purple wheels
A t-shirt that says the cookie sutra is hanging on a hanger
A woman is wearing a candy couture tank top
A woman is wearing a t-shirt that says i 'm a good girl with bad habits
Three posters on a wall one of which says no through road
A poster for road trip exclusive clothing for unique people
A book is open to a page with a man standing next to a car.
A woman is sitting on the side of a road with mountains in the background
A framed poster that says no through road
A black and white picture of a gas pump in a circle with the words exclusive clothing for unique people.
A brick wall with a bunch of posters on it
A man and a woman are standing next to each other in front of a sign that says loud winter collection 10
A woman in a black dress stands next to a man holding a guitar
A woman with long hair is playing a guitar
A man is playing a guitar and a woman is singing into a microphone
Two framed pictures of a guitar and a fish are hanging on a wall.
Two computer monitors with a man and a woman on them
Two framed posters are hanging on a white wall . one of the posters has a british flag on it.
A collage of images of a man and woman kissing
Three pieces of paper with a picture of a pair of shoes on them
A man is wearing a t-shirt that says ' drink ? ' on it
Two framed pictures of a british flag and a fraternity party
A collage of people wearing glasses and hoodies
Two men are standing next to each other in front of a rainbow wall.
A man is sitting on a rainbow rug next to a woman wearing an acid shirt
A man is wearing a white t-shirt with a picture of a skull on it.
A woman wearing a black jacket and a white t-shirt with a lemon on it
A woman wearing a pink shirt with the word party on it
A skateboard and a t-shirt are hanging on a hanger.
A woman is wearing a t-shirt that says i 'm a good girl with bad habits
Three posters on a wall with one that says no through road
A man wearing a white shirt with the word trip on it
A man and a woman are standing next to each other on a dirt road.
Two framed posters on a wall one of which says `` no through road ''

OTHER PROJECTS_

Two brown paper bags with the word lode written on them

LODE REBRANDING
A woman is wearing a white t-shirt and a blue bag.
A stack of ferris business cards in the shape of a cat