wod_social_games

WOD SOCIAL GAMES_

ABOUT THE PROJECT

The Wod Social Games is an event that mix market place, gastronomic space, lounge, shows, sponsoring brands activation and CrossFit competition. All in the same place. The event was held in April 2019 at Nilton Santos Stadium in Rio de Janeiro and came up with the proposal to be the biggest CrossFit social championship of Latin America.

The WSG 2019 had a mission to present to the participating athletes an experience never lived before in any championship in the national territory. It was 12 months of intense work, between market research, studies, strategic construction of the brand platform, brand activation inside the modality boxes, and, mainly, all the communication and press consultancy that an event of this size needs.

The result was a large-scale epic event with public approval and an unforgettable experience for all participating athletes. The challenge of constructing the brand of the biggest social championship of Latin America was reached and, the second edition is on its way.

WHAT WE DID

• Market research

• Strategy / Brand Platform

• Naming

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos