ABOUT THE PROJECT The ID_Lab was responsible for the creation, development, communication, and interaction with Cervejaria MAFIA labels group. Each label had a defined concept and, each developed brand was almost independent inside the brewery.
Our challenge was always to tell these stories to generate an identification between the public and the packaging. Each beer has its own strong and outstanding personality. Develop projects for a brewery was one of the most pleasant works that we had because our team is full of craft beer lovers.