A row of posters on a wall with different drinks on them.
A bunch of posters on a wall that say caipi vodka

KONG_

ABOUT THE PROJECT 
The jungle has a new king. In Kong's world, the gorilla is in charge! When we built the concept and platform of this brand, along with the naming project, our principal goal was to tell a story that would create an affective connection with the consumer, always with care to don't suggest that the gorilla consumes an alcoholic beverage. 
The bottle, the speech, and the entire universe created for Kong managed to achieve our goal of creating a ludic and different project, where the gorilla represents a strong, authentic, and full of personality brand. These features make Kong clash with the market giants in the vodka segment.
Kong Craft Vodka is conceived in a cereal base and distilled five times, uniting tradition, nobility and, quality. It also has advanced coal filtration, where all impurities are removed. As a result, we have a crystalline vodka manufactured with demineralized water and 100% cereal alcohol.
WHAT WE DID 
• Market Research 
• Strategy/ Brand Platform
• Naming
• Brand
• Visual and Verbal Universe
• Institutional Material
• Communication Planning
• Promotional Material
• Social Media
• Videos
• Photos
• Website
• Packaging
• POS
A restaurant with tables and chairs and a sign that says dose dupla.
A person is holding a sign in front of a restaurant.
A bottle of wine and a drink with a monkey on the label.
A red gorilla is standing next to a bottle of wine.
A poster of a man sitting on top of a bottle of ka
A large sign on the side of a building that says kong vodka
A sign that says vodka spritz on it
A billboard with a picture of a drink on it
A bottle of kahlua next to a bowl of food
A bottle of vodka with a red gorilla on it
A person is pouring a drink into a copper mug
A glass of water with a monkey sticking out of it
A glass of vodka with a slice of lemon in it
A bottle of kang craft wine with two red monkeys in the background
A red monkey is holding a glass of vodka on a green background.
A bottle of vodka with a monkey on the label
A bottle of kahlua has a monkey on the label
A collage of pictures of drinks and a cell phone.
A collage of four images including a martini and a bottle of wine
A collage of pictures of different types of drinks
An advertisement for alkimia.ind.br has a monkey on it
A bottle of wine with a monkey on the label
A poster with bottles of wine and the words premiada on it.
A poster with bottles of wine and the words `` animal animal animal animal ''
A poster with bottles of wine and the words selvagem on it
A bottle of wine , a man in a red suit , a glass of wine , and a drink.
A building with a sign that says king vodka on it
A bottle of vodka spritz next to a sign
A billboard with a picture of a bottle of wine on it.
A bottle of wine next to a bowl of food on a table.
A man is pouring a drink into a glass.
A bottle of vodka is on a green background next to two other bottles
A bottle of vodka with a monkey on the label
A bottle of wine is sitting on a table next to two glasses of alcohol.
A cell phone with a picture of a drink on it.
A bottle of vodka , a glass of vodka , and a man standing next to a bottle of vodka.
A collage of images of santa claus holding a bottle of wine
A set of three posters with bottles of wine on them.

OTHER PROJECTS_

A can of soda is sitting on top of a blue surface.

POSEIDON ENERGY DRINK
A blue barrel is sitting on a purple surface.
A bottle of alcohol with a chameleon on the label.