galaxy

GALAXY_

ABOUT THE PROJECT

The shelf GIN of Alkimia Distillery is literally from another world! Despite competing with other cheaper products with inferior quality, its principal differential is the superior quality of its inputs and craft production.

In other words, for having such quality and an attractive price, this gin could only be produced on Mars! Our proposal traveled the galaxies and built the concept "Made in Mars", something that transformed this project into a sale champion of the distillery and made it fall in the joy of Cariocas in a short period.

The Galaxy Gin is produced with neutral cereal alcohol, has six Botanics in its composition, owns a classic zimbro profile, and the finesse of orange and tangerine peels scents added into its production. It is a perfect product to recreate classic drinks and explore the versatility.

WHAT WE DID

• Market Research

• Strategy/ Brand Platform

• Naming

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos