PÉ NA AREIA_
ABOUT THE PROJECT
Pé na Areia is a premium cachaça produced in Paraty, on the edge of the Serra do Mar, in a still commanded by Eduardo Mello, the very friendly "Dudu", heir to five generations of still masters who have been producing cachaça in Paraty since 1803. Elaborated in partnership with a cachaçaria with over 200 years of tradition, Pé na Areia cachaça is extracted from a very high standard cane must and rests for two years in peanut barrels. and complex, which enhances its essence with the exclusive Brazilian flavor of a good cachaça. All our communication efforts were used to show that this is the perfect cachaça to accompany the most relaxing moments of life, always with a strong Brazilian spirit, tropical and beachy.“...Pet in the sand, the caipirinha, coconut water, the beerPé in the sand, coconut water, by the sea...”
WHAT WE DID
• Market Research
• Brand Strategy / Platform
• Naming
• Brand
• Visual and Verbal Universe
• Institutional Material
• Communication Planning
• Promotional Material
• Social Media
• Videos
• Photos
• Web Site
• Packaging
• POS
OTHER PROJECTS_
POSEIDON ENERGY DRINK
