Foot on the sand

PÉ NA AREIA_

ABOUT THE PROJECT

Pé na Areia is a premium cachaça produced in Paraty, on the edge of the Serra do Mar, in a still commanded by Eduardo Mello, the very friendly "Dudu", heir to five generations of still masters who have been producing cachaça in Paraty since 1803. Elaborated in partnership with a cachaçaria with over 200 years of tradition, Pé na Areia cachaça is extracted from a very high standard cane must and rests for two years in peanut barrels. and complex, which enhances its essence with the exclusive Brazilian flavor of a good cachaça. All our communication efforts were used to show that this is the perfect cachaça to accompany the most relaxing moments of life, always with a strong Brazilian spirit, tropical and beachy.“...Pet in the sand, the caipirinha, coconut water, the beerPé in the sand, coconut water, by the sea...”

WHAT WE DID

• Market Research

• Brand Strategy / Platform

• Naming

• Brand

• Visual and Verbal Universe

• Institutional Material

• Communication Planning

• Promotional Material

• Social Media

• Videos

• Photos